Julie Bou Farah, Icloud

**“iCloud emerges from fragments of memory. My clouds are vessels—bodies holding what memory cannot keep. They are not metaphors but tangible elements: imperfect, alive, carrying both presence and absence.

My images disrupt expectations by removing or inserting components from their usual context, presenting them without the faces to which they belong. The cactus appears as a paradox—resilient yet vulnerable, an organic archive of endurance whose thorns protect and wound, like memory itself.

My personal firmament is a constellation of imagined clouds, each shaped by intuition and spontaneity, each holding its own story. They are recontextualized, multiplied, sometimes attacked. Replacing the iris of birds, they open a space to question what we see and what we think we know. Do the birds echo the flight of memory? Are they openings into another reality—an inner vision or something else entirely?

iCloud invites a different encounter with memory, revealing what slips away and what quietly remains through tactile, visceral forms.”**