Keratinism, Alejandro Arango

KERATINISM
An exhibition by Alejandro Arango

After nearly twenty years in fashion photography, and with a background in anthropology, Alejandro Arango now uses hair as a tool for critique. In Keratinism, he challenges the beauty codes of the fashion world by turning hair and hairstyles into symbols of resistance.

Hair, made of keratin, links humans to the rhinoceros. This animal has long fascinated the West, from Dürer’s woodcut—based on a description—to its symbolic role in Ionesco’s Rhinoceros. Over time, it became a metaphor for both myth and mindless conformity.

Arango reclaims this symbolism. He uses it to expose the contradictions of modern culture—Western and beyond—by hijacking the very medium used to promote artificial ideals.

ABOUT THE ARTIST
Alejandro Arango (b. 1975) is a Colombian artist who explores social contradictions through what he calls “the paradox of the faceless.” He studied cinematography and art direction in the U.S. and earned a degree in anthropology in Colombia.

Arango worked in photography and advertising for many years. Since 2015, he has held solo exhibitions across Latin America and the Middle East. His current projects include Keratinism and Aguamala.

Exhibition Dates: September 10–20
Vernissage: September 10 | 6:00–8:00 PM

Opening Hours:
Monday: 2:00–6:00 PM
Tuesday–Saturday: 11:00 AM–6:00 PM