As the Middle East’s leading travel industry event, the ATM is an essential business and networking platform, gathering almost 30,000 professional visitors. During this year’s event, which took place from 22-25 April at Dubai World Trade Center, Lebanon stood out for all the right reasons, earning itself an award for the most well-designed stand.
“I was very impressed,” says Pippa Jacks, group editor at TTG Media Ltd and member of the judging panel. “The stand really stood out and presented a welcoming and homely feel. It featured a huge front door with a staircase leading to a well laid out meeting space. It was a subtle, yet intelligent, way to showcase the country.”