Tony Ramy is a driving force behind Lebanon’s vibrant hospitality scene and a true ambassador of Lebanese cuisine. As the head of the iconic Al Sultan Brahim brand and a passionate advocate for the country’s restaurant and tourism industries, he has helped shape the way locals and visitors experience Lebanon’s food culture. We learn more about his family legacy and why Lebanese cuisine and the country’s renowned hospitality industry mean so much to him.

What can you tell us about your family’s roots in the restaurant industry?

My uncles Elias and Ibrahim, along with my father, Chaker, opened Al Sultan Brahim restaurant in the Jnah area in 1961. Until today, the region is still known as Al Sultan Brahim area. So, this profession runs in my blood. I’m a restaurateur in every sense, learning the craft firsthand and being trained under the watchful eye of my father. From washing dishes early on to frying, grilling, cutting vegetables, polishing silverware and working in all areas of the kitchen and dining room, I have grown up knowing the ins and outs of the trade.

Photo: The three brothers and founders Elias, Ibrahim and Chaker Ramy with a young Tony and grandfather Khalil

Why did you decide to enter the family business?

Like father like son, we all work together as one team under the motto: “One for all and all for one.” My brother, cousins and I each have our own responsibilities, but we remain involved in every branch. We supervise the work closely, taste the food, check the ingredients, vegetables, meat and fish, and we ensure the quality is always high. We’re present in the dining rooms, watching the service and interacting with the customers, many of whom feel like family now. Our goal is to transfer this passion to our children, so the business stays professional and well-managed but always with a family at its core.

Photo: Teddy, Khalil, Tony, Khaled and Nassim Ramy

⁠What has been the greatest lesson you have learned in business?

I’ve learned that there is no success without obstacles. Every business faces ups and downs, but the important thing is to stay focused and never give up.

In our work, we believe that quality, value and taste form the foundation. That’s why people return. No matter how hard things get, if we keep our standards high and stay honest with our customers, we will always find a way through.

What can you tell us about your work as president of the RNCP Syndicate?

Through the syndicate, I carried the concerns of the hospitality sector and made sure they reached the officials. We were able to solve some of the problems that were blocking our way, but we still have a long road ahead, especially in a country with slow legislation and constant political and security crises.

At the same time, I gained the trust and support of my colleagues. Today, we’re all working hand in hand, united for the good of the sector.

We stood by our members during hard times like the economic collapse and the pandemic. We also launched initiatives to support young professionals and promote Lebanon as a top tourism destination. Our goal is to protect the industry and prepare it for the future, while keeping our unity and family spirit strong. Back in June 2025, hospitality professionals and restaurant owners across Lebanon came together at the iconic Phoenicia Beirut to celebrate Lebanon’s summer season. The beautiful gathering was captured by Lebanese photographer Roger Moukarzel, and it was a moment to remember.

⁠How would you describe Lebanon’s hospitality industry?

Lebanon’s hospitality is about good food, great service and making every guest feel like family. Indeed, the country’s hospitality industry is built on its rich and famous Lebanese cuisine, which is the heart of everything. Besides that, we have many different kinds of kitchens and flavors from around the world.

The restaurant workers know their customers well. They remember what each person likes and always welcome them warmly. This personal touch makes the experience special and keeps people coming back.

Photo: Al Falamanki Raouche

What does Lebanon mean to you?

Lebanon is home. It’s where we started, and it is because of Lebanon that we achieved international success. It’s our base, our identity, our inspiration, motivation and a constant reference in everything we do.

The Lebanese people are full of energy and creativity. No matter how many times they fall, they always rise again, stronger and better than before. In my view, it is this unwavering spirit and zest for life that makes Lebanon and the Lebanese people special.

Lebanon’s tourism is also unique. It’s not just about the food, the sea,or the mountains. It’s about the people, the atmosphere, the culture and the way we make every visitor feel welcome. There’s no place like it. “Bhebbak ya lebnen!”

Photo: Al Sultan Brahim Jounieh

What are your upcoming projects?

After opening branches in Sodeco, Raouche, Dubai and Qatar, Al Falamanki opened its doors in Riyadh back in January 2025. Located in the Hittin area, facing Riyadh Season, the standalone megaproject accommodates 600 guests and employs 150 members of staff. From Riyadh, we are planning to expand to other provinces in Saudi Arabia.

In Lebanon, Al Falamanki opened its doors early this year with an amazing new look and feel in Antelias, Metn, marking our third branch in the country.

We have other projects planned in Lebanon and will be expanding the Al Falamanki brand to Baghdad, Kuwait and Cairo by 2026.

Additionally, soon both Diwan Beirut branches in Achrafieh and Antelias will undergo renovation projects, while the first sandwich shop signature by Diwan Beirut will be launched.

Finally, Al Sultan Brahim will open its doors in Riyadh before the end of the year. We are also planning to reopen Al Sultan Brahim in Downtown Beirut when a suitable location is found.

If you enjoyed reading this, check out our article on Lebanese chefs that shine abroad.