Feminism Through Fashion: Jessica K

Jessica Khoueiri-Achkar, the woman behind Jessica K, has believed in the empowering role fashion takes on from the moment she stepped into the fashion world. Having created her brand in 2010, Khoueiri-Achkar has focused on crafting confident, feminine and refined silhouettes with the modern woman in mind.

Tell us about the Jessica K brand.

I’m always creating something new, something exciting. I’m determined to inject a sense of refinement and urban chic into every single piece I create. Mixing masculine with feminine, leather with lace, and gold with sporty-chic styling, Jessica K is constantly reinterpreting fashion paradoxes to create easy-to-wear yet edgy collections with sharp day-to-night outfits.

Tell us more about the “Little Bluffers” line.

It’s inspired by the mischievous and fun-loving nature of my two children, Peter and Milana. “Little Bluffers” is a fashion label for little ones with a bold and playful attitude, catering to modern and urban kids under eight years old. We’re using quality materials and fun designs to create long-lasting garments that are functional, trendy and a little rock ’n’ roll.

You’ll find nothing but strong, powerful, sensual women on a mission.

You also have a jewelry line. How important are accessories for creating the perfect look?

Accessories are important details that complete a look and we have a wide range of accessories from casual to evening.

What can you tell us about your next season’s designs?

The Jessica K fall/winter 2019-2020 collection transports us to the warmer weather of the Golden State, with a mix of Beverly Hills 70s chic and Sunset Boulevard palm-tree sleek, the inspiration for this season’s original print. You’ll find nothing but strong, powerful, sensual women on a mission, dressed in everything from figure-hugging silhouettes to more masculine-tailored cuts in shiny materials or earth tones which are divine.

Bringing my signature modern-day twists to nostalgia-worthy playsuits, shoulder-enhancing jackets and calf-length skirts, Jessica K will showcase pieces where bright yellows and green flirt with browns and blues, silky velvets and vinyl leather, wooly checks with color-block crepes. The accessories, in the form of statement earrings, necklaces and waist-cinching belts, are timeless hints to the era’s high-society madam who’s high on glam but also in tune with her inner diva.

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